Architecturefor Living

BOLDLY ORIGINAL

At the gateway to Manhattan’s most dynamic neighborhood –
the Lower East Side.
89 design-driven studio to four bedroom residences.
+ 30,000 square foot Equinox.
+ 4,300 square foot rooftop terrace.
A dynamic architectural statement in a location that continually inspires.

Designed for Appreciation | Dramatic Windows

Crafted by Incorporated Architecture and Design.
Oversized, dramatic Metallic Bronze industrial-styled casement windows with imported Gilded Bronze glazed Spanish brick surrounds.
Crowned by private rooftop gardens.

Building the Story

  • Jet Mist polished granite base
  • Hand-laid, imported Gilded Bronze glazed Spanish brick on lower facade
  • Hand-laid Black Diamond brick on upper facade
  • Dark Bronze entry marquee on Orchard Street

A STYLISH WELCOME

Gallery-style, 24-hour attended lobby designed by Incorporated.
Honed Athens Grey marble and European walnut flooring.
Acid-etched Eramosa marble and Gilded Bronze glazed Spanish brick feature walls.
Custom-designed acid-etched Eramosa marble reception desk.
Two passenger elevators with honed Athens Grey marble floors, bleached European walnut paneling, and bronze detailing.
Distressed antique mirror-encased hallway.
Ornamental brass privacy screens.

A FITTING PARTNERSHIP

Eyes on the prize. At your doorstep is a two-story, 30,000 square foot Equinox Fitness Club with private entrance and exclusive, resident-only discount.

LOOKING BACKWARDS. DESIGN FORWARD

The two-toned brick contextual facade acknowledges the industrial past and turn-of-the-century legacy of the Lower East Side.

Rooftop Envy

4,100 square foot landscaped rooftop terrace, a private sanctuary and outdoor living room, programmed for day-to-night.

Al Fresco Dining

Cocktails at sunset. Dining under the stars. Dedicated areas for entertaining furnished with custom seating, a chef's table and two outdoor kitchens.

Sweeping City Views

A new perspective on living in the Lower East Side. Furnished sun lounge with a lawn promenade.

Determining When a House Becomes an Old Building

Exploring when a house becomes an old building takes us into a world of definitions and cultures. What we consider an old building isn’t straightforward. Architectural style, historical context, and local traditions shape our views. In this section, we dive into what defines an old building. We’ll see how views change with different contexts. Our […]


Cost Analysis of Building a 6-Apartment Block

Exploring the cost of building a 6-apartment block is key. It’s not just about the building; it’s understanding the money involved. This includes construction costs, workforce, materials, and the money you could make back. Our guide is here to get developers and investors ready. We’ll look at all the costs you can expect on this […]


Efficient Guide: Packing for a Move Systematically

Moving is usually seen as a tough job, full of stress and unknowns. To make it easier, it’s crucial to prepare well and plan smartly. This guide is here to help you pack for a move in an organised way. It gives top tips to reduce stress and improve sortedness. We’ll look at every step, […]


The Making of 196 Orchard

Details Matter

Architecture

  • Dark Bronze entry marquee with LED lighting display
  • Jet Mist polished granite base
  • Hand-laid, imported Gilded Bronze glazed Spanish brick on lower facade
  • Hand-laid Black Diamond brick on upper facade
  • Oversized industrial-style casement windows with imported Gilded Bronze glazed Spanish brick window surrounds, Metallic Bronze mullions, and double-paned Low-E insulated glass
  • Private terraces in select residences

Lobby

  • Contemporary lobby designed by Incorporated
  • Finished architectural concrete ceiling
  • Honed Athens Grey marble and European walnut flooring
  • Acid-etched Eramosa marble and Gilded Bronze glazed Spanish brick feature walls
  • Custom-designed acid-etched Eramosa marble reception desk
  • Ornamental brass privacy screens
  • Distressed antique mirror-encased hallway
  • Softly illuminated cove lighting
  • Two passenger elevators with honed Athens Grey marble floors, bleached European walnut paneling, and bronze detailing

Rooftop Terrace

  • 4,300 square foot landscaped terrace
  • Sweeping city views, furnished sun lounge with lawn promenade
  • Dedicated areas for grilling and outdoor entertaining
  • Dual outdoor kitchens
  • Chef's table with seating areas

Services

  • 24-hour attended lobby
  • Private storage available for purchase
  • Bicycle storage

Equinox

  • Two-story, 30,000 square foot Equinox Fitness Club with private entrance and exclusive, resident-only discount
  • Features expansive cardio and strength training floors, Group Fitness, Cycling, Yoga and Pilates studios, as well as The Spa, The Shop, a juice bar and lounge